Common character limits across social platforms and SEO fields. For the reasoning behind these limits, see Character Count Limits Across Social Media and SEO.
| Context | Limit |
|---|---|
| SMS text message (standard segment) | 160 characters |
| X (Twitter) post | 280 characters |
| SEO title tag | ~60 characters (before truncation risk) |
| SEO meta description | ~155-160 characters |
| Instagram caption | 2,200 characters |
| LinkedIn post | 3,000 characters |
The Character Counter shows your live character count against common platform limits.
Character Counter
Standard GSM-7 text encoding allows 160 characters per segment. Using emoji or non-Latin characters switches to UCS-2 encoding, which drops the limit to 70 characters per segment.
Yes. Spaces count as characters on every standard platform and field.
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